Top Rated Online Marketplaces:
The Best Platforms to Sell Online

What is Poshmark?

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Poshmark is an online reselling marketplace most known for new and secondhand fashion.  With over 80 million community members across the United States, Canada, Australia, and India.

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What Can You Sell on Poshmark?

Poshmark is known for clothing and fashion accessories but you can actually sell quite a few categories. 

•  Women’s, men’s, and children’s fashion
•  Home decor and home items
•  Beauty products
•  Pet items
•  Toys 
•  Electronics

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Want to learn more? Check out the article Top Selling Brands on Poshmark in 2023.

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The Poshmark Listing Form

Poshmark is known for its simple and user-friendly interface. It is by far the easiest marketplace to use and master. 

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The four components of a perfect Poshmark listing are photos, title, description, and price.

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Poshmark Photos

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Poshmark prefers high-resolution, well-lit, clear photos with a lightly-colored background. 

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Some sellers use stock photos which aren’t technically allowed but are also incredibly effective for selling.

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Other sellers do flat lays, use mannequins or dress forms, model items,  or hang garments on a clear hanger. All work very well, so choose the process that is most efficient for you. 

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On Poshmark, you’re allowed 16 photos, so you have plenty of room to show all of the item’s angles, features, and flaws- if any.

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Poshmark Titles

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Poshmark allows you up to 80 characters in your title, and you should be using just about all of them. 

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A Perfect Poshmark Title:

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1990s Vintage LEVIS 501 High Rise Straight Leg Dark Wash Mom Jeans 30" Waist

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Notice how it includes: 

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✔ Brand    

✔ Style name

✔ What it is                                                                 

✔ Size  

✔ Color

✔ Features

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But, unlike other marketplaces, your description is just as important as your title on Poshmark!

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Poshmark Listing Description 

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Your entire listing description is searchable. That means anything that you type in the description will help your item to rank in the search results (when relevant). Your listing description is amongst your most powerful assets as a Poshmark seller. 

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This article is a game-changer: A Reseller’s Guide to SEO.

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A Posh perfect description includes the following: 

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✔ What the item is     

✔ The style name or brand’s title of the item

✔ Style type and features

✔ Size and size type

✔ Material composition

✔ Colors & patterns

✔ Relevant measurements 

✔ Style tags & keywords 

✔ Self-promotion 

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This information will help your listings appear in more Poshmark searches and Google searches.

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Poshmark Pricing

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Pricing competitively is important anywhere you are selling, but SEO should be the focus on Poshmark. If your listings are not yielding in searches, they won’t be purchased, period.

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Of course, if your prices are substantially higher than all of the similar listings that appear in searches, your items will be a bit more difficult to sell.

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Most Poshers take a look at “comps” (comparables) to see how other sellers are pricing their items. Remember on Poshmark to look at only available comps. 

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What are Poshmark Fees?

Poshmark fees are 20% of the final sale price (or a flat $2.95 fee for all items sold under $15). 

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Poshmark fees are the easiest to calculate.

Example: If you sell a pair of jeans on Poshmark for $20, you will make $16 after fees.

But, if you sell jeans for $3, you will only make $0.05, so it is best to list items that you can sell for at least $20.

Note: You do not pay fees on shipping or sales tax paid by the buyer. 

There are currently no other fees on Poshmark, but Poshmark is BETA testing a pay-per-click Promoted Closet opportunity. 

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How Do You Get Paid on Poshmark? 

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Your Poshmark earnings become available to you at the time the buyer receives and “accepts” their order, otherwise three days after delivery.

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There are a number of ways to redeem your balance. We recommend that you do a bank direct deposit to avoid fees and have the money deposited directly into your bank account.

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Remember, while methods such as PayPal and Venmo say the fee is $0.35, that is the fee Poshmark charges you for the transfer. After the transfer, you may be subject to further fees from PayPal/Venmo if you wish to subsequently transfer it from there to your bank account.

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How Does Shipping Work on Poshmark?

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Poshmark offers the simplest shipping. Upon sale, sellers are emailed a label to stick on a package and ship! 

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Generally, the buyer pays for shipping (current rate $7.65). You can offer free or reduced shipping, and you pay the difference. 

Poshmark shipping labels are Priority Mail up to 5lbs. You can upgrade to 10 lbs, but it is very expensive. We recommend that you do not list items over 5 lbs on Poshmark. You can’t sell anything on Poshmark that weighs over 10 lbs.

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How Do Returns Work on Poshmark?

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Returns are not allowed on Poshmark unless the item is not as described (including wrong item sent, undisclosed damage, not authentic, etc.). 

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To attempt a return, a buyer is required to open a case with photographic evidence, to which the seller will be able to respond with the same. Poshmark support will review all evidence and rule in accordance with Poshmark’s TOS. 

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For tips on how to manage your Poshmark closet to make more sales download our marketplaces PDF.

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Poshmark Self-Promotion

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Poshmark provides sellers with many opportunities to self-promote:

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1. Your “Meet the Posher” space is a customizable space where you can introduce yourself to shoppers and advertise your store.
2. You can use an image (or video) in your listings to promote your listings and Poshmark Closet
3. You can create “Closet Signs” by creating listings but using a graphic to advertise. 
4. You can also easily share your listings to socials and Pinterest.

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Take advantage of all of these opportunities to show off your closet! 

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What is Unique About Poshmark?

Poshmark is a reseller favorite.  What makes Poshmark different from the others?

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✔ It is the easiest place to sell

✔ Simplified shipping with Posh Parcels

✔ The sharing requirement

✔ Live selling

✔ Straightforward bundling

✔  Excellent Google ranking

✔  International sales only

✔ Posh stories: share your listings to stories

✔ Social community 

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What is Mercari?

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Mercari is a growing marketplace with a mission to create a place where everyone can buy and sell with ease.  With a wide range of selling categories and ease of use, Mercari is for anything and anyone. 

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What Can You Sell on Mercari?

You can sell (almost) anything on Mercari, so long as it is not illegal, intangible, or perishable. The permitted items list is so extensive, that it is easier to list what you can’t sell on Mercari. 

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Top-Selling Categories on Mercari include: 

Electronics 

Media

Toys & Games

Clothing and Fashion

Home and Garden 

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Want to learn more? Check out the article Top Selling Items on Mercari in 2023. 

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The Mercari Listing Form

The Mercari listing form is straightforward with some built-in tools to help you make sales.

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The five components of a perfect Mercari listing are photos, titles, item descriptions, price, and “Mercari Smart Tools.” 

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Mercari Photos

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Like everywhere, use high-resolution, well-lit, clear photos without props. 

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Mercari is particularly strict about stock images; if you have too many removed for DMCA violations, your account will be suspended.

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Mercari Titles

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Mercari allows you up to 80 characters in your title, and you should be using just about all of them. 

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A perfect Mercari title example:

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Ann Taylor LOFT High Rise Black White Polka Dot A-Line Midi Pencil Skirt Size 4

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Notice how it includes: 

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✔️Brand    

✔️Material  

✔️What it is                                                                

✔️Size  

✔️Color

✔️Features

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Mercari Listing Description

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Your entire listing description is searchable. That means anything that you type in the description will help your item to rank in the search results (when relevant). Your listing description is amongst your most powerful assets as a Mercari seller. 

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Use the description to further describe features, flaws, or specs about your item, and also to promote your store a bit! Feel free to include information to encourage bundling, too!

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Mercari Pricing

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Pricing competitively is important anywhere you are selling, but especially on Mercari. The Mercari search yields relevant results, so your listing will show up beside many others. Of course, if your prices are substantially higher than all of the similar listings that appear in searches, your items will be a bit more difficult to sell.

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Mercari does not offer a niche audience to a particular type of goods. It is not necessarily where buyers go to pay up for items. Instead, it is where buyers go to get things they want or need for less. Pricing competitively is very important.

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Most Mercari sellers take a look at “comps” (comparables) to see how other sellers are pricing their items. You can look at both actively listed items and sold items to help give you an idea of pricing. 

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Mercari Smart Tools

Mercari has two “smart tools” built into their listing form to encourage sales: Smart Pricing and Smart Offers. 

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Mercari Smart Pricing 

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Smart pricing allows you to select a “starting price” and a “floor” price. Mercari will continuously drop the listing price until it hits the floor price, promoting and exposing the listing to potential buyers at each update.   

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Mercari Smart Offers

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What are Mercari Fees?

Mercari fees are low and straightforward at approximately 14%

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‍Here is how to calculate Mercari fees:

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1. The selling fee is 10% of the final sale price (including the cost of shipping).

2. There is a payment processing fee of 2.9% plus $0.50.

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‍Example: If you sell a pair of jeans on Mercari for $20, you will make approximately $16.18 after fees, assuming the buyer paid the current rate for 1lb USPS shipping ($7.40). 

Breakdown: Total fees: $3.82 

Selling fee: $2.00                 

Shipping fee: $0.74

Payment Processing fee: 2.9% ($0.58) + $0.50= $1.08

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How Do You Get Paid on Mercari? 

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After selling, your funds become available once the item is delivered and the seller rates the transaction (or it will otherwise auto-rate within 3 days of delivery). 

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There are two ways to request your balance: Direct Deposit and Instant Pay. 

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Direct Deposit Instant Pay

Get paid within 2-5 business days Get paid within minutes

Deposit into your bank account   Deposit on your debit card

No fee if >$10  ($2 fee if <$10) $3 fee always 

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We highly recommend direct deposit to avoid fees. 

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How Does Shipping Work on Mercari?

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As a Mercari seller, you have many choices. When listing, you will decide whether to:

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1. Ship with Mercari or ship on your own
2. Offer free shipping or charge shipping
3. Use USPS, FedEx, or UPS

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Shipping with Mercari Labels

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If you choose to ship with Mercari, you will need a reasonable estimate of the item’s weight and size at the time of listing. You will select your carrier when you list, and upon sale, Mercari will email you a label. You will simply affix the label to your package, and shipping will automatically update in the app.

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When you ship with Mercari, you have the choice to offer free shipping (paying it yourself) or to charge shipping.

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Pros to shipping with Mercari labels include convenience (as you do not have to create your own labels or update tracking), and that you are eligible for Mercari Protection; Mercari will protect your order up to the sale price if it is lost or damaged during shipment.

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A Con to shipping with Mercari labels is that they are expensive (much more expensive than most other reselling marketplaces). This makes your listings less enticing to buyers if you are charging shipping, or it makes it more expensive to offer free shipping.

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Shipping on Your Own

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If you ship with your own labels, you have to offer free shipping. There is no way to charge shipping on Mercari unless you use Mercari labels. This means you will have to build shipping into your price. 

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If you ship on your own, you will use a service like PirateShip, Sendle, or Shippo to purchase a shipping label. Then, you will confirm shipment on Mercari and enter the carrier and tracking information. 

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Pros to shipping on your own are that it is often cheaper; you will likely get a better rate on PirateShip than you can on Mercari. 

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Cons to shipping on your own are that it requires more work on your part, and You also need to be aware of the amount of insurance included in your parcel. If you ship on your own, Mercari will not protect the order up to the purchase price; you will need to rely on whatever insurance comes with the service you use, and you’ll have to open a claim and deal with any shipping issues yourself. 

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How Do Returns Work on Mercari?

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Returns are not allowed on Mercari unless the item is not as described (including wrong item sent, undisclosed damage, not authentic, etc.). 

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A buyer may attempt a return by opening a case on Mercari. While you won’t be able to see their exact claim, you can see the reason for the return request and confirm or deny it accordingly. The buyer does not see your response to a return request. Mercari simply asks each user for their opinion and makes a final decision within a few days.

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What is Unique About Mercari?

There is not much unique about Mercari except the large array of selling categories and Mercari local. 

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Mercari Pros & Cons

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What is Etsy?

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Etsy is a global marketplace for unique and creative goods from hand-crafted to personalized items, and even vintage treasures!

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What Can You Sell on Etsy?

Etsy categories are very limited, you can sell only three things:

✔ Handmade Items*

✔ Craft Supplies

✔ Vintage Items

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Handmade Items* on Etsy refer to items that you have hand-crafted or created the original designs for. For example, if you create graphics that you have put on mugs, bags, shirts, etc., you can sell those so long as you disclose your production partner. 

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Craft Supplies are materials or ingredients whose primary purpose is for use in the creation of an item or for a special occasion. This includes party supplies. Learn more here. 

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Vintage Items must be at least 20 years old. Be ready to prove this upon request, as Etsy is very strict when it comes to the proper dating and authentication of vintage items. 

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Within those categories, you can sell almost everything that is legal, excluding tobacco products, pornography, or items that represent or and encourage hate speech. Etsy does a very good job of facilitating an inclusive and respectful environment. Learn more here. 

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Your Etsy Storefront

On Etsy, you can customize your storefront. Help your shop stand out to customers with personalization tools. 

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You can fully customize your shop with a photo, banner, bio, promotional language, and custom colors and designs. You can also create an “about the seller” page. 

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In your Etsy Manager, you will be walked through all of the tools and options for customization. This truly helps you design, brand, and market your store!

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The Etsy Listing Form

The Etsy listing form is straightforward, but you will want to take time with your Etsy listings. 

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The four components of a perfect Etsy listing are photos, title, description, hashtags, and price

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Etsy Photos

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Etsy prefers high-resolution, well-lit, clear photos with an aesthetically-pleasing background.  In the Etsy Seller Handbook, they recommend various types of product photos:

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Studio Shots which refer to close-up images of the product with a plain background

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Detail Shots refer to close-up images of the product details

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Lifestyle Shots that show your item being naturally worn or used

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Process Shots (for handmade items) show you in the process of creation

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Take great care in your Etsy photos as there is a lot of competition on Etsy. You want your images to be the best, especially if you’re sharing your listing photos to socials or using them for Ads. 

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Etsy Titles

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Etsy allows you up to 140 characters in your title, which is quite a few! Use these characters wisely to maximize SEO. 

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The first few words in the title have the strongest impact on search results on both Etsy and major search engines.

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Be sure to include words that your buyer will search for including what it is (category), size, color, pattern, features, material, and uses.

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Etsy Listing Description 

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While your description is not as crucial as your title, still your entire listing description is searchable on Etsy.

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This is straight from the Etsy Handbook: 

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“The Etsy search considers keywords and phrases within your listing descriptions when ranking your listings. The keywords you use across your listing titles, descriptions, tags, categories, and attributes are essential when it comes to query mapping, the first phase of search ranking, within Etsy’s search algorithm.” 

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To learn about how to maximize Etsy SEO, this article is a game-changer: A Reseller’s Guide to SEO.

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Etsy Pricing

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Obviously, pricing competitively will help you to outshine your competition and make more sales. That said, Etsy sellers are often selling unique, one-of-a-kind products as opposed to items that you can search on Google for pricing research.

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Make sure you are charging enough for your materials and time, and don’t be afraid to charge a bit extra for your craft and expertise. Looking at what similar products are selling for will be a helpful frame of reference. 

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What are Etsy Fees?

Etsy fees are roughly 10% but can rise up to 25% depending on various factors below. 

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There are quite a few different Etsy fees; some are required and others are optional. 

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1. Etsy Listing Fees (required) are $0.20 per item, regardless of if your item sells, and this fee renews every four months. 

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If you sell multi-quantity items, an additional $0.20 listing fee is withdrawn each time an item sells.

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2. Etsy Transaction Fees (required) are final sale fees. When you make a sale, you will be charged a fee of 6.5% of the sale price (including what you might charge for shipping and gift wrapping). 

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Note: additional fees may apply to international sales. Learn more here.

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3. Etsy Ad Fees (optional) if you opt-in to Etsy Advertising in your Shop Manager, you can set a daily budget for advertising your listings on the Etsy website.

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4. Offsite Ad Fees (optional until you reach $10k in sales in 365 days) Etsy offsite ads provide an avenue for advertisement on various social networks and search engines.  With offsite ads, you pay fees only if your sale is made as a direct result of the ad. 

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This is mandatory for accounts once they reach a sales threshold, and the fees vary by account. Learn more here. 

Example: If you sell a pair of vintage jeans on Etsy for $20, you will make $17.65 after fees. Under the following parameters:

• Your item sold within 4 months.
• You do not participate in Etsy Ads or Offsite Ads.

Breakdown: Listing Fee ($0.20) Transaction Fee ($1.30), Processing Fee ($0.85)

However, if you were promoting this listing via Offsite Ads at 15%, you would make $15.25 on the same sale. 

Remember that Etsy Plus subscription fees and Etsy Ad budgets may apply, too (optional). 

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How Do You Get Paid on Etsy? 

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Getting paid on Etsy is quick and simple. 

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When you are a brand new Etsy seller, you will be in a probationary period and your funds will not be available for deposit until 3 days after a sale. After 90 days, Etsy payment orders will become available for transfer the next business day after a sale. 

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On Etsy, you can set up a deposit schedule for funds, or you can request your funds at any time. Either way, Etsy does direct deposit to your bank account.

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How Does Shipping Work on Etsy?

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Etsy puts the seller in control of all things shipping, including handling time, cost, geographical limitations, taxes, and shipping carriers including FedEx, USPS, and UPS. 

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For sellers in the United States, you can pay for and print automatically- generated USPS labels right from Etsy. You can also ship on your own and provide tracking information. 

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You will establish Etsy Shipping Profiles with your shipping rules about the various services you offer and the potential cost to the buyer.

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With flat-rate shipping profiles, you can charge buyers a flat rate for shipping. With calculated shipping profiles, Etsy will charge a calculated rate dependent upon the buyer’s address.  You can create multiple shipping policies to use on different items in your Store Manager.

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How Do Returns Work on Etsy?

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Etsy allows sellers to create their own policies for returns, refunds, and exchanges. Generally, you will decide if you accept returns. 

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Of course, if a buyer does not receive an item, an item arrives damaged, or it does not match the listing, a buyer can open a case. Before Etsy allows a buyer to open a case, they must contact the seller. 

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If the buyer and seller are unable to reach an agreement to resolve the issue, Etsy will step in and collect and review evidence from each side. Buyers may also dispute the charge with the payment processor (such as PayPal), who will take over. 

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While you do not have to accept returns or refunds, you may choose to do so when you can to avoid the headache of the case process. 

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Learn more about the Etsy return policy here. 

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What is Unique About Etsy

Etsy is a global marketplace that has encompassed the shop small sentiment 

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What makes Etsy different from the others?

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✔ A large global audience.

✔ It is niched to one–of–a–kind items

✔ Sellers can create a customized storefront

✔ ️ Etsy charges per listing $0.20 every four months.

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To learn more about Etsy download our Marketplaces Guide for free and sent straight to your inbox!

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What is Depop?

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Depop prides itself in being a place- not a marketplace, for the celebration of style and culture. Depop’s mission is to create the world's most progressive “community-powered fashion ecosystem that’s kinder on the planet and kinder to people.”

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What Can You Sell on Depop?

Depop is known for fashion. In addition to clothing and accessories, you can sell select homeware, art, records, and cameras. 

It seems fairly random what you’re not allowed to sell. For example, you can sell cameras but cannot sell headphones. Be sure to check out the prohibited items list, especially as Depop is strict. 

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Top-Selling Categories on Depop

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Depop is known for clothing and accessories, and the top-selling style categories are vintage, streetwear, one-of-a-kind, and Y2k. 

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1. Vintage is anything that is over 20 years old, especially statement pieces, jewelry, jeans, and decor.

2. Streetwear is athletic wear with an urban influence. Common streetwear brands include Nike, Adidas, Supreme, Stussy, and more. 

3. One-of-a-kind refers to unique gems. OOAK might be rare vintage items, deadstock pieces, limited edition items, upcycled, reworked, handmade, or custom pieces. 

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You’ll do well with these items on Depop:

#Vintage: Items older than 20 years old

#Deadstock: Technically, deadstock means items that were never sold retail, but resellers use this term to mean items that are generally new and no longer in production.

#Limitededition: Items that were limited edition, often brand collaborations or unique releases.

#Upcycled: Items made from used materials, like an old blanket made into a headband. This might also include simple tie dye or bleach dye.

#Reworked: Used clothing that has been redesigned or re-sewn into a new garment, like making a vintage dress into a cute two-piece crop top and skirt set.

#Custom: Items made especially for the buyer or items customized/personalized by the seller.

#Handmade: Anything made by you.

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Y2k refers to genuine pieces from the early 2000s (some of which are officially “vintage”) but also the Y2k style that is inspired by this period. Y2k fashion is hot, and most brands are producing iconic nostalgic styles like low-rise flared jeans, baguette bags, velour tracksuits, and more! 

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In addition to these top style categories, Depop is the perfect place for anything trendy, funky, and unique!

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Want to learn more? Check out the article Top Selling Brands on Depop in 2023.

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The Depop Listing Form

Depop is simple and straightforward, but it is a tough marketplace to master. 

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The four components of a perfect Depop listing are photos, description, drop-downs, and price.

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Depop Photos

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Looks Matter. Depop is all about the style, and GenZ in particular is interested in the look.   

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Depop is a vivid assortment of unique, funky, vintage, and trendy fashion flourishing with artistic expression. For best results, use styled photos.

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You can upload 8 photographs and up to 10 seconds of listing video (with audio). Listing videos enhance your chance of selling on Depop 

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Depop prefers modeled or flat-lay photographs. In fact, if you want your items to be featured on The Depop Edit, they must be modeled or flat-lay pictures, so skip the hanger or dress form. 

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Never use stock photos on Depop. Unlike other marketplaces, Depop does not wait until a brand complains about the misuse of their copyrighted images, Depop has software that reviews all images and automatically removes anything that they believe is a stock photo. They only give you a few chances before they suspend your account. 

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Depop Titles

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Depop does not have a title field. You’ll notice that your listings will appear with a short title; that is composed by Depop based on your description and you cannot edit it. 

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Depop Description

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Your entire description is searchable on Depop, but the first few words are the most important.  See below example with a “short title.”

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A Depop perfect description includes the following: 

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✔ A short “title” 

✔ Style type and features

✔ Size and material

✔ Colors and  patterns

✔ Relevant measurements 

✔ Style tags and keywords 

✔ Shipping information

✔ Self promotion

✔ 5 trending hashtags

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This description template with headings was recommended in the Depop Level Up 2023 Course.

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Depop Item Specifics

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All of the drop-downs in the Depop listing form are important to the search. Do not skip them; even the optional ones are important.

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The age field, style field, type field, fit field, and occasion field will all help buyers to find your items. 

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Depop Hashtags 

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Hashtags are crucial on Depop. Make sure to use all five hashtags, and to use trending hashtags for best results. 

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If you’re looking to learn more about trending hashtags, check out the Depop Edit (on the homepage of the app). 

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Depop Pricing

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Pricing competitively is important anywhere you are selling and Depop is no different. That said, with the young audience with potentially disposable income, you may find that you are able to raise your prices a bit on Depop. 

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However, your price, be sure to leave yourself room; you’ll want the room to boost your listings, room to send and accept offers, and room to use the Depop discount feature. Learn more about these below. 

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What are Depop Fees?

Depop fees depend on how the buyer pays, but they’re around 14% of the sale price.

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An additional fee of 10% applies if you choose to boost your listings.

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Depop fees include a selling fee of 10% and a payment processing fee; for Depop Payments: 3.3% plus $0.45 or for PayPal, 3.49% plus $0.49. 

Example: If you sell a pair of jeans on Depop for $20, you will make $16.98 after fees under the following parameters:

• The buyer paid via Depop Payments
• The buyer paid for shipping
• The listing was not boosted. 

For comparison, if this same sale was made via PayPal payments and the listing was boosted, you would make approximately $14.81.

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How Do You Get Paid on Depop? 

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How you get paid on Depop depends on how your buyers pay.

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If your buyers pay via PayPal, you are paid via PayPal and your funds are available for use or transfer to your bank instantly. 

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If your buyers pay via Depop Payments (which gives them options like debit card, Apple Pay, Google Pay, etc.), the funds will be deposited into your Depop Balance and are automatically transferred to your linked bank account every 10 business days. Learn more here. 

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Note that you cannot control how buyers pay; all sellers must accept PayPal payments and Depop payments. 

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How Does Shipping Work on Depop?

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As a Depop seller, you have many choices. When listing, you will decide whether to:

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1. Ship with Depop or ship on your own
2. Offer free shipping or charge shipping

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Shipping with Depop Labels

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If you choose to ship with Depop, you will need a reasonable estimate of the item’s weight and size at the time of listing to select the appropriate tier. Upon sale, you will simply affix the label to your package, and shipping will automatically update in the app. Depop labels are via USPS (First Class Mail for under 1lb, and Priority Mail thereafter). 

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When you ship with Depop labels, you have the choice to offer free shipping (paying it yourself) or to charge shipping.

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Pros to shipping with Depop labels include convenience (as you do not have to create your own labels or update tracking), and that you are eligible for Depop Protection; Depop will protect your order up to the sale price if it is lost or damaged during shipment. Depop also periodically offers free shipping on all items sold with Depop labels, where Depop will pay for the shipping themself.

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A Con to shipping with Depop labels is that they can be pricey for heavier items. This makes your listings less enticing to buyers if you are charging shipping, or it is more expensive for you to offer free shipping.

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Shipping on Your Own

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If you ship on your own, you will use a service like PirateShip, Sendle, or Shippo to purchase a shipping label. Then, you will confirm shipment on Depop and enter the carrier and tracking information. 

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You must ship on your own for global sales. I recommend PirateShip for simple global shipping and for helping you to navigate customs information. 

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When you ship on your own, you still have the choice to offer free shipping (paying it yourself) or to charge shipping. However, there is no calculated shipping option, so you will have to charge a flat rate. 

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Pros to shipping on your own are that it is often cheaper; you might get a better rate on PirateShip than you can on Depop. Another Pro is that you can charge a flat rate of a few dollars to almost share the shipping cost with the buyer; they will only pay a few dollars and you will pay the rest. This allows you to offer an enticingly low rate without entirely covering the shipping cost. 

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Cons to shipping on your own are that it requires more work on your part, and You also need to be aware of the amount of insurance included in your parcel. If you ship on your own, Depop will not protect the order up to the purchase price; you will need to rely on whatever insurance comes with the service you use, and you’ll have to open a claim and deal with any shipping issues yourself. 

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How Do Returns Work on Depop? 

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Depop sellers can choose whether to allow returns. If a seller does not allow returns, then the purchase is not eligible for return unless the item was not received or is not as described (including wrong item sent, undisclosed damage, not authentic, etc.). 

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To attempt a return, a buyer is required to open a case with either PayPal or Depop, depending on how they paid. Either way, the buyer will have to open a dispute with photographic evidence, and the buyer will be able to respond similarly. Either PayPal or Depop will make a binding decision, most often, it will be favorable to the buyer.  

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In instances where the item has not arrived but the seller is able to provide proof of shipment, it is the buyer’s responsibility to open a claim with the shipping carrier. 

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What is Unique About Depop?

Scrolling Depop, you will quickly see that it’s an artistic, young, cool place that is unlike the other reselling marketplaces.

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Depop is different because:

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✔ Style > Brand. Style matters as much (if not more) than brand. Selling on Depop will open up your sourcing because you won’t necessarily be looking at brand tags the way you normally would. 

✔ ️ Depop is young and cool. All of the trending style cores and aesthetics are very popular on Depop. 

✔ ️ Depop is easy to use and straightforward. 

✔ Depop has a global audience! 

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What is Facebook Marketplace?

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Facebook Marketplace is place for buying and selling; almost like a classified-ad section of Facebook. Facebook Marketplace started as sort of an “online” yard sale but expanded to allow shipping in 2020. 

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What Can You Sell on Facebook Marketplace?

You can sell almost anything on Facebook Marketplace. In fact, It is easier to list what you can’t sell on FBMP:

✔ Anything Illegal

✔ Anything Related to Healthcare 

✔ Weapons or Hazardous Items

✔ Animals

✔ Perishables

✔ Intangible Things (like Lessons or services)

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Learn more here. 

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Top-Selling Categories on Facebook Marketplace include: 

✔ Automotive

✔ Home and Garden 

✔ Electronics and Appliances

✔ Toys & Games

✔ Media

✔ Collectibles

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The Facebook Marketplace Listing Form

The four components of a perfect Facebook Marketplace listing are photos, title, description, and price.

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Facebook Marketplace Photos

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Looks matter, as the best photographs will stand out and help you to make sales.  High-resolution, well-lit, clear photos with a lightly-colored background are always recommended. However, FBMP is more like an online yard sale, and you’ll see images that are less than impressive. So, relieve your pressure a bit when it comes to your FBMP photos!

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‍On Facebook Marketplace, you’re allowed 10 photos so you have plenty of room to show all of the item’s angles, features, and flaws- if any. A listing video is a quick and simple way to show the item entirely.

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Facebook Marketplace Titles

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Facebook Marketplace titles do not necessarily need to be skillfully keyword-stuffed, but they still need to be maximized for SEO in the practical sense: They should have the words the buyer is searching for so that they yield in relevant searches

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A Perfect Facebook Marketplace Title:

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Nintendo Switch 32GB Gray Console with Red and Blue Joy-Con Excellent Condition with Charger

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Notice how it includes: 

✔ Brand    

✔ Style name

✔ What it is                                                                 

✔ Size  

✔. Color

✔ Features/specs

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Facebook Marketplace Listing Description 

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Your Facebook Marketplace description is not searchable, but it serves to provide the buyer with information about the item. Use the description to fully describe the item, any features, and flaws. 

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Facebook Marketplace Pricing

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FBMP is still a bit of an online yard sale. While they have added features and shipping to make it more of a marketplace and less of a local classified section, it still is very much an online yard sale where buyers want to pay accordingly. 

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This does not mean that you need to offer low prices, but your listings will compete with casual one-off sellers who are just looking to make a few dollars for items they no longer need (as opposed to reselling for profit). 

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This means that with most categories, you will notice that comps are lowest on Facebook Marketplace. To get an idea of pricing, check out other similar listings available locally; those listings are your direct competition as they display next to yours in relevant searches. 

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Selling in Facebook Groups

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Do not forget about Facebook Groups and Pages! When you list your item on Marketplace, you have the option to “share” your listing to any eligible groups of which you are a member.

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If you are selling on Facebook Marketplace, join groups! Search for groups in your town, surrounding towns, and your county. Also, you might consider searching for groups relevant to what you are selling (i.e. fashion and brand groups for apparel, gaming groups for video games, collectible groups for hardgoods). 

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There are millions of Facebook groups, and you can share a listing to up to 20 groups. 

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What are Facebook Marketplace Fees?

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‍If you sell locally in-person, there are no fees. If you sell your items with shipping, Facebook Marketplace has the lowest fees!

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 Facebook Marketplace fees are 5% of the final sale price (or a flat $0.40 fee for all items sold under $8). 

‍FBMP fees are easy to calculate. 

Example: If you sell a pair of jeans on FBMP for $20, you will make $19 after fees (if the buyer pays for shipping).

If you sell jeans for $5, you will make $4.60.

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Additional (optional) fees apply if you choose to sponsor or promote your listings for extra exposure and priority in search results. Learn more here.

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How Do You Get Paid on Facebook Marketplace? 

‍Facebook Marketplace automatically deposits your funds into your bank account. However, expect to be paid 15-20 days after you confirm shipment or five days after the buyer confirms delivery; whichever comes first. 

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How Does Shipping Work on Facebook Marketplace?

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As a Facebook marketplace seller, you have many choices. When listing, you will decide whether to:

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1. Ship with Facebook Marketplace or ship on your own
2. Offer free shipping or charge shipping

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Shipping with Facebook Labels

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If you choose to ship with Facebook Labels, you will need a reasonable estimate of the item’s weight and size at the time of listing. Upon sale, Facebook will provide you with a label available for download. Depending on weight and category, you can choose between USPS and UPS.

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Once your item sells, you will simply affix the label to your package, and shipping will automatically update in the app.

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When you ship with Facebook Marketplace, you have the choice to offer free shipping (paying it yourself) or to charge shipping.

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Shipping with Facebook Marketplace is almost a no-brainer:

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It is more convenient, as you do not have to create your own labels or provide tracking information. 

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It is often more affordable, as Facebook has amazing rates for shipping:

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The current rates for FBMP shipping as of June 2023: 

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For items 10-50lbs, you will need to enter the weight and dimensions in the listing form for an estimate. 

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The above rates are very competitive. Unlike other marketplaces where you will probably be able to get a better deal on PirateShip, Facebook Marketplace offers fantastic shipping rates! 

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You also receive more protection when you ship using Facebook labels. With Facebook Marketplace Protection your order will be protected to the sale price if it is lost or damaged during shipment.

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If you use Facebook labels, you can charge your buyers shipping or offer free shipping (and pay the amounts above, yourself).

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Shipping on Your Own with Facebook

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If you ship with your own labels on Facebook, you will use a service like PirateShip, Sendle, or Shippo to purchase a shipping label. Then, you will confirm the shipment on Facebook and enter the carrier and tracking information. 

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Remember that the Facebook shipping rates are very competitive; you will probably get a better rate right on Facebook than you will elsewhere! 

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When you ship on your own, you still have the choice to offer free shipping (paying it yourself) or to charge shipping. However, there is no calculated shipping option, so you will have to charge a flat rate. 

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How Do Returns Work on Facebook Marketplace?

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Facebook returns apply only to items where payment was completed on Facebook Marketplace. Most in-person transactions are not eligible for Facebook protection. 

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As a Facebook seller, you can establish your own return policy to decide if you will accept returns. But regardless of your policy, returns will be honored by Facebook Protection when:

• The order does not arrive, or it is received within 2 days of the estimated delivery date or within 16 days of the purchase
• The item is not as described in the listing. 

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Like other marketplaces, Facebook will not protect a return for a buyer who has changed their mind or does not like the item. 

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Before a buyer can open a claim, Facebook requires that they reach out to the seller to make an attempt to resolve the issue. Facebook has access to private messages between buyers and sellers for the purpose of review. If the buyer is unresponsive or if an agreement cannot be met, a buyer can open a claim for Facebook review. Facebook will independently make a decision. 

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Unfortunately, Facebook does not always make the buyer send an item back to the seller in the event of an approved return claim. Learn more here. 

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FBMP Pros & Cons

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What is Grailed?

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Grailed is a “one-stop destination for  buying, selling, and exploring menswear and womenswear.”  It's an evolving marketplace with a global audience of over 10 million users and a rapidly increasing audience over the past couple of years. 

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What Can You Sell Grailed?

Grailed is exclusively for men’s and women’s fashion: 

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Note that Grailed is exclusive to fashion. There is not anything else you can sell.

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Top-sellers on Grailed are designer, sneakers, streetwear, and vintage.

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Top-Selling Categories on Grailed include: 

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✔ Designer

✔ Sneakers

✔ Streetwear

✔ Vintage

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Want to learn more? Check out the article Top Selling Items on Grailed in 2023.

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The Grailed Listing Form

The Grailed listing process is straightforward. 

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The four components of a perfect Grailed listing are photos, title, description, measurements, hashtags, and price.

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Grailed Photos

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Like everywhere, Grailed prefers high-resolution, well-lit, clear photos with a lightly-colored background. Flat lay or modeled photos are perfect for Grailed. 

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Some sellers use stock photos which aren’t technically allowed but are also incredibly effective for selling.

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On Grailed, you’re allowed 18 photos, so you have plenty of room to show all of the item’s angles, features, and flaws- if any.

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Grailed Titles

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Grailed allows 60 characters in your title, which is significantly less than other marketplaces, so use those characters wisely! 

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A Perfect Grailed Title:

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90s Vintage LEVIS 501 High Rise Straight Leg Mom Jeans 30"

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Notice how it includes: 

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✔ Brand    

✔ Style name

✔ What it is                                                                 

✔ Size  

✔ Color

✔ Features

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Grailed Listing Description 

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Your entire listing description is searchable. That means anything that you type in the description will help your item to rank in the search results (when relevant).  Include as much detail as possible so your items appear in more searches

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A Grailed perfect description includes the following: 

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✔ The item is & size     

✔ The style name or brand’s title of the item

✔ Style type and features

✔ Material composition

✔ Colors and patterns

✔ Relevant measurements 

✔ Style tags and keywords 

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This information will help your listings appear in more Grailed searches and Google searches.

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Grailed Measurements

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Unlike the other reselling apps, Grailed has a special field prompting you to include the measurements based on your item. This helps buyers to find your items when they search based on fit.

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Grailed Hashtags

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Hashtags are crucial on Grailed. Make sure to use all ten hashtags, and to use trending hashtags for best results. 

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If you’re looking to learn more about trending hashtags and style aesthetics, 

check out the Reseller’s Guide to Cores & Aesthetics. Bookmark this page for perfect Grailed listings. 

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Grailed Pricing

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Pricing competitively is important anywhere you are selling, but SEO should be the focus on Grailed; if your listings are not yielding in searches, they won’t be purchased, period.

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Of course, if your prices are substantially higher than all of the similar listings that appear in searches, your items will be a bit more difficult to sell.

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You can take a look at “comps” (comparables) to see how other sellers are pricing their items by searching for your item right on Grailed.

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Grailed Smart Pricing 

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When you list on Grailed, you want to use Smart pricing. Smart pricing allows you to select a “starting price” and a “floor” price. Grailed will continuously drop the listing price until it hits the floor price, promoting and exposing the listing to potential buyers at each update.   

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What are Grailed Fees?

Grailed fees depend on how the buyer pays, but they’re around  13% of the sale price.

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Depop fees include a selling fee of 9% and a payment processing fee; which is usually 3.49%, but depends on the payment method:

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• If the buyer pays with Grailed payments, the payment processing fee is 3.49% plus $0.49 for national orders (or 4.99% plus $0.49 for global orders) 
• If the buyer pays with PayPal, the payment processing fee is the current Paypal fee: 3.49% plus $0.49 (US only).

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Example: If you sell a pair of jeans on Depop for $20, you will make $16.97 after fees under the following parameters:

• The buyer paid via Grailed Payments
• The transaction is within the United States
• The buyer paid for shipping

For comparison, if this same sale was made via PayPal payments, the fees would be the same (right now, the Grailed and PayPal fees are identical) so long as it was a national sale. Additional fees apply to global sales.

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How Do You Get Paid on Grailed? 

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You don’t have to do anything to receive your funds on Grailed, just wait. Your Grailed earnings become available for withdrawal within 3 business days of the items’ delivery to the buyer. Thereafter, your funds are automatically released to either PayPal or your bank, and it can take a few more days (depending on your bank) for them to be available to you to actually withdraw.  

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How Does Shipping Work on Grailed?

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On Grailed, all orders ship with a Grailed label and the buyer always pays shipping.

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You will need a reasonable estimate of the item’s weight and size at the time of listing to select the appropriate tier. Upon sale, you will simply affix the label to your package, and shipping will automatically update in the app. Grailed labels are via USPS or UPS (various services dependent upon weight).  

ery enticing to buyers. Also, Grailed labels can be pricey for lighter items. 

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How Do Returns Work on Grailed?

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All sales are final on Grailed unless the item is not as described (including wrong item sent, undisclosed damage, not authentic, etc.). Remember, however, that a Grailed buyer might attempt a return via Grailed and/or PayPal, depending on how they paid. 

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Managing Your Grailed Shop 

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Grailed provides a few unique tools to promote sales including: Price Drop, Bump, and Send Offer.

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You can access all of these tools when you view your active inventory.

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1. Price Dropping is where you can drop the price of a listing by 10% and Grailed will notify buyers that have favorited your listing when the price is dropped. You can do this at any time. 

2. Bumping is crucial on Grailed. Every 7 days, sellers have the option to “bump” their listing to the top of the newsfeed and search results.

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Note that after a month, you’ll need to drop the price by at least 10% for your listing to move to the top of the feed.

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3. Sending Offers to likers. From your listing screen, you can send bulk offers to the last 100 users who liked an item. 

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Note that the offer price must be at least 10% below the current price of the item and that it excludes shipping.

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What is Unique About Grailed?

✔ ️ Grailed is a unique, “niched” marketplace. While they do allow the sale of women’s items, it is known for men’s fashion. 

✔ ️ Men's style does very well there, especially within the niche of their top-selling brands and styles (see above).

✔ ️ The ability to double-brand (or even triple-brand) your items enhances exposure

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Grailed categorizes all listings into four main style markets:

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1. Grails refers to high-end luxury and quality coveted designers like GUCCI, Rick Owens, Saint Laurent, etc. 
2. Hype includes highly anticipated new releases like Supreme, Jordan, Bape, and hot collabs.
3. Sartorial is the market for high-end classics such as Brunello Cucinelli, Loro Piana, Tom Ford, etc.
4. Core market includes the “bread-and-butter” mainstream brands like J.Crew, Levi’s, Ralph Lauren, etc.

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Shopify is a leading e-commerce platform with over two million merchants, holding a 23% market share of e-commerce in the United States! 

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Shopify allows users to create and design their own website and storefront to feature and market their products. 

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What is Shopify?

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Shopify is not a traditional marketplace- it’s a platform. Shopify makes it easy to build and manage an e-commerce website with tools including website design, product listings, payment processing, marketing, shipping, and more!

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What Can You Sell on Shopify? 

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You can sell nearly anything on Shopify; inventory of any type in addition to intangible products and services such as downloadables, lessons, courses, and more! 

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Shopify allows you to create your own website. Just be sure you’re following the laws regarding the sale of consumer goods and services.

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Shopify also allows users to create a catalog of inventory that can be used to fuel a Facebook Business Store or Instagram Store. Learn more here. 

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Creating a Shopify Account 

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Shopify offers a 14-day free trial, so you can explore the platform and get started selling without commitment to a monthly plan. 

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Some administrative work is required to set up your account settings, but Shopify walks the user through each step with clear instructions, video resources, and live support. 

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Shopify allows the seller to be in control. You will choose your domain (website URL), the design and layout of your website, and your preferred settings for selling, currency, shipping, sales tax, and returns. 

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Shopify also allows advanced tools and features to help run your shop and manage your reselling business.  

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Choosing a Shopify Plan

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After the free trial, you will get to choose between three plans:

1. The Basic Plan is designed for new e-commerce businesses. 
2. The Shopify Plan is designed to grow businesses selling online and in-store. 
3. The Advanced Plan is best for large-scale businesses that require more advanced features and reporting. The advanced plan allows the most staff accounts, features, options, tools, and the best rates and fees. 

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Learn more about what is included in each plan and pricing here. 

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How to Set Up Your Shopify Store

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Shopify is different from other secondhand e-commerce marketplaces like eBay, Mercari, Etsy, Poshmark, Depop, and others. 

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Unlike the rest, Shopify allows users to create their own website. The buyer is not shopping on Shopify but shopping on your store. 

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You may choose a custom domain, so your URL does not necessarily indicate a Shopify store. Essentially, unlike a reselling marketplace, Shopify is an inexpensive but powerful website builder designed for online sales.  

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Once you start the free trial, select get started and Shopify will walk you through the step-by-step to designing and customizing your website and seller settings.

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Before you can list an item for sale, you will have to design your store and establish settings and preferences. Shopify makes these things easy, with a clean interface and tons of resources.

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How to List Items for Sale on Shopify

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When listing on Shopify directly, the listing form is similar to what you can expect on most reselling marketplaces, allowing for photographs and video media, a description, and several drop-downs about your item.

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The interface is basic, but it is even simpler to crosslist to your Shopify catalog from Vendoo! 

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The four components of a perfect Shopify listing are photos, title, description, and price.

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Shopify Photos

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Like everywhere, you want to use high-resolution, well-lit, clear photos with a lightly-colored background. 

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Before uploading, save your images with SEO-optimized titles (alt text) to optimize the performance of your images in search engines. 

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Shopify Titles

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Shopify titles are arguably the most important part of your Shopify listings.

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Remember, there is no Shopify search; this is your own website. You should be prioritizing SEO in the major search engines as that is the only place your listings will yield in searches. 

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Also remember that your titles and descriptions are marketing opportunities for you. If you’re selling your own (handmade or wholesale) products, you want to use creative, memorable titles that help with your branding. 

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Shopify Listing Descriptions 

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Your title is more powerful than your listing description on Shopify. Your description is not so much to yield in search results, but to describe the item and entice the buyer to purchase it! 

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These tips are straight from Shopify’s Help Center:

You might consider including the following information in your product descriptions:

• Product specifications such as size, material, weight
• Suggested uses for the product
• Benefits of the product, including evidence
• Engaging details, such as stories about the product

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Be sure to describe your product accurately and thoroughly. On Shopify, you don’t have seller support and protection- you’re running your own business and website; you are your own customer service department. You are responsible for the resolution of buyer disputes and attempts to chargeback. A detailed description will protect you in the event that a buyer is not satisfied. 

To maximize SEO on Shopify, check out  A Reseller’s Guide to SEO.

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Shopify Pricing

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You’re the boss of your website! On Shopify, “comps” aren’t a thing. However, you might do some research about general industry pricing based on what you’re selling. You’re in total control of your prices.

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Shopify has a feature called “compare-at price” where you can enter a higher price that appears next to your price with a slash through it. This gives the illusion that your item is discounted and on sale which is psychologically appealing to buyers.

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Also note that you are responsible for charging and remitting sales tax on Shopify. This is largely important. Learn more here. 

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What are Shopify Fees?

Shopify fees vary. Shopify seller fees depend entirely upon what you are selling, how you sell it, and which Shopify plan you have. 

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On Shopify, you pay for your subscription plan and you pay a selling fee with each item. Generally, Shopify fees after-sale are 2.9% + $0.30 per transaction under a basic plan, and the fees are reduced with the higher-tier plans. 

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Overall, Shopify has very low seller fees compared to other reselling marketplaces. 

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Shopify fees vary greatly, but as a general example:

If you sell a pair of jeans on Shopify for $20, you will make 19.12 after fees.

This example provides for a basic store where the buyer pays shipping. However, many factors influence Shopify fees. Learn more here. 

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How Do You Get Paid on Shopify?

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As a Shopify seller, you will get paid twice per month under the following schedule:

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• All earnings accrued between the 1st and 15th of the month are paid out 5 business days after the 15th day of the month.

• All earnings accrued between the 16th to the end of the month are paid out 5 business days after the last day of the month.

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Shopify offers many ways to receive payouts including: PayPal, bank account, and wire transfer.

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Before you can add a new payout method, you need to create a Hyperwallet account in the Partner Dashboard.

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How Does Shipping Work on Shopify?

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You are in control of how you would like to ship with Shopify. You can choose to ship on your own or ship with Shopify. 

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Shipping with Shopify

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“Shopify works directly with multiple carriers, each offering multiple mail classes to make the process as streamlined as possible.”  -Shopify

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If you choose to ship with Shopify, you will need a reasonable estimate of the item’s weight and size. You can create shipping services and settings, and print your label at the time of sale. You will simply affix the label to your package, and shipping will automatically update in the app.

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Shipping on Your Own on Shopify

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If you ship with your own labels,  you will use a service like PirateShip, Sendle, or Shippo to purchase a shipping label. Then, you will confirm shipment on Shopify and enter the carrier and tracking information. 

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Shipping with Shopify is more convenient and usually more affordable! 

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How Do Returns Work on Shopify?

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You create your own return policy on your website powered by Shopify.

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It is highly encouraged for Shopify sellers to accept returns but you do not have to. 

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Remember, that you are your own customer service. If a buyer chooses to pursue a return there is no support team where they can “open a case.”

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If a buyer requests a return and/or refund, it is best to work with them to resolve the issue by agreement. 

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If you are not able to reach an agreement and the buyer is not satisfied, they will have to pursue action the way any consumer would from any website: by pursuing a chargeback with their payment processor or legal action. You are responsible for responding accordingly and in accordance with the law. 

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Shopify has many resources available to help you navigate this process. Learn more here. 

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Shopify Advertising & Marketing

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Amongst the biggest culture shock for online resellers who get started with Shopify is that you have to market and advertise your website.

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If you do not do marketing, you will not receive many (if any) views.

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Many resellers use their social media to bring buyers over to their Shopify website. 

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Shopify also provides marketing tools and resources for marketing to get views on your listings and to convert those views into buyers.

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1. Content marketing helps to build your audience and drive traffic to your Shopify website
2. SEO tools help people to find your store (and your individual listings) with enhancements to your title, tags, meta descriptions, etc.
3. Ads are paid promotions where you can advertise under controlled parameters.  

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The most successful Shopify stores use all three of these to yield traffic to their Shopify store. Learn more here. 

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What is Unique About Shopify?

Shopify is the #1 website builder for ecommerce merchants. However, unlike the traditional reselling marketplaces, it is a create-your-own website platform that also helps with business management through each step of the buyer and seller journeys. 

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Some unique things about Shopify:

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✔ ️Shopify allows you to quickly list your items on a Facebook Store or Instagram store.

✔ ️Shopify will enhance your branding with thousands of layouts and customizable options!

✔ Shopify has a POS that allows you to manage your sales online and in person, all over the world!

✔ ️Shopify handles all currency conversion.

✔ Shopify has incredible SEO tools.

✔ Shopify provides many analytic tools to help you be a data-driven business.

✔ Shopify has real merchant tools like abandoned cart reminders, text messages, and more!

✔ ️ Shopify is integrated with Vendoo for fast crosslisting!

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Managing Your Shopify Shop

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There are so many tools and features on Shopify from sending email and text message notifications to viewers to hosting a formal sale. Be sure to take the time to review all of the resources and courses available on Shopify.

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Vestiaire Collective is the leading global online marketplace for luxury resale and desirable pre-loved fashion, dedicated to “transforming the industry for a more sustainable future by promoting the circular fashion movement as an alternative to overproduction, overconsumption, and the wasteful practices” of the fashion sector.”

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What is Vestiaire Collective?

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Vestiaire Collective is the leading global marketplace for designer and luxury pre-loved fashion. Vestiaire reports 23 million members worldwide in 78 countries with 20,000 products added daily. 

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Buyers and sellers love Vestiaire due to the unique customer experience; all items are reviewed for condition, quality, fair pricing, and authenticity. 

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Vestiaire also provides unparalleled customer support, safety in delivery, and the largest online collection of exquisite designer and luxury fashion. 

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What Can You Sell on Vestiaire Collective?

Vestiaire Collective is the largest global marketplace for new and pre-loved designer, luxury, vintage secondhand clothes and fashion accessories.

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Vestiaire is exclusive and exquisite, they allow only higher-end brands in acceptable condition.

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Click here for the list of accepted brands on Vestiaire Collective. 

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The Vestiaire Collective Listing Form

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All listings are reviewed by Vestiaire Collective for authenticity and completion prior to being published. If your listing does not meet their strict requirements, it will be declined.

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While Vestiaire requires some specific information, the listing process is straightforward. You will simply follow the prompts and proceed with listing!

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The four components of a perfect Vestiaire listing are photos, description, unique listing fields, and price.

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Vestiaire Photos

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Vestiatire prefers high-resolution, well-lit, clear photos with a lightly-colored background. 

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However, Vestiaire has unique photo requirements, and they require them in a specific order for their quality control and authenticity review.

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 For example, here is what the form looks like for a handbag:

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Each required image (front side photo, back side photo, inside brand tag photo, photo of underneath, photo of inside) must be submitted in the exact order requested for the listing to be approved.

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Note that you can also add additional photos (up to ten photos, in total). While this is generally optional, it might be a requirement depending upon the condition to show any wear or flaws to the item.

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Vestiaire Listing Description 

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You do not create your own title on Vestiaire Collective, Vestiaire does based on your item. 

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However, you’ll want to draft a great description to maximize search ability on Vestiaire as well as major search engines. 

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Your entire listing description is searchable. That means anything that you type in the description will help your item to rank in the search results (when relevant). 

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This article is a game-changer for SEO in your Vestiaire Descriptions: A Reseller’s Guide to SEO.

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A Perfect Vestiaire Description includes the following: 

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✔ What the item is     

✔ The style name or brand’s title of the item

✔ Style type and features

✔ Size and size type

✔ Material composition

✔ Colors and patterns

✔ Relevant measurements 

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In this example, the General Information section comes from the drop-down selections in the listing form. See below.

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Vestiaire Collective Unique Listing Fields 

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Here are some required listing fields that are unique to Vestiaire that you’ll want to know about:

1. The Proof of Origin Field

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For more items, Vestiaire requires proof of origin. Proof of origin can include proof of purchase, an authenticity card or certificate, or a photograph of the internal tags including the serial number. 

2. The Condition Field

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Vestiaire does not accept everything. All items must meet their quality control standards and the appropriate corresponding condition must be selected on the listing form. 

If your item has imperfections, check out this form to be sure that you can sell it, and how to select the correct condition.

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3. The Measurements Field

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Relevant measurements are required for many categories on Vestiaire Collective. They’re what you would expect- nothing too crazy. For example, I recently listed a handbag and it required height, width, and depth. 

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Vestiaire Collective Pricing

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It is important to price your items comparably to “comps” on Vestiaire Collective. 

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You’ll want to take a look at “comps” (comparables) to see how other sellers are pricing their items. Remember on Poshmark to look at only available comps. 

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Not only will this help you to make sales, but it is important to note that your listing will be rejected if Vestiaire determines that it is too high or too low, based loosely in consideration of comps on Vestiaire Collective.

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You do not need to follow the Vestiaire recommended pricing, although it is a helpful tool. 

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Try to price with enough room to send offers and participate in the site-wide price drops and promotions explored below. 

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How Long Does it Take for Vestiaire to Approve My Product Listing?

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 All listings are reviewed by Vestiaire before being officially published. The listing review may take up to 48 hours. You will be notified via email and app notification when your listing is approved or if additional information is required. 

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If your listing is rejected, it is likely a matter of missing information, the condition not selected appropriately, or additional photos required to determine authenticity. Learn more about why listings are commonly rejected in this article.

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What are Vestiaire Collective’s Fees?

Vestiaire Collective fees are dependent on the sale price, but for most sales it is approximately 23% of the sale price.

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Let’s break that down:

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The Vestiaire fees include a selling fee and a payment processing fee.

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Vestiaire Selling Fee

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For items sold between $80 and $13k, the selling fee is 20% of the sale price. 

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For items sold below $80, there is a fixed selling fee of $12.

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For items sold above $13,000, there is a fixed selling fee of $2,000.

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Vestiaire Payment Processing Fee

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Vestiaire also charges a payment processing fee of 3% or a flat fee of $3 for items sold under $80

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If you sell a pair of jeans on Vestiaire Collective for $20, you will make $5 after fees.

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Example: If you sell a pair of jeans on Vestiaire for $20, you will make $5 after fees.

But, if you sell a pair of jeans for $80, you will make approximately $61 after fees.

Note: Note that you cannot list anything on Vestiaire below $18, and you wouldn’t want to. Vestiaire fees require a high sale price to be feasibly profitable.

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How Do You Get Paid on Vestiaire Collective?

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You will be paid quickly by Vestiaire, but it is entirely dependent upon the sale price and shipping type selected by the buyer.  

Here is how it works:

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Image source: Vestiaire Collective

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If your item is sent to Vestiaire for authentication, you’re paid as soon as authentication is completed (usually within 5 business days). 

If your item is shipped directly to the buyer, you will be paid 72 hours after delivery if there are no issues. 

You can choose to have your funds immediately released to your Paypal account or directly deposited into your bank account in your account settings. 

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How Does Shipping Work on Vestiaire Collective?

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Good news! If you’re in the United States, or any of the countries listed here, Vestiaire Collective covers all shipping costs. 

Vestiaire’s shipping process is very simple: you will receive a prepaid shipping label available for download. 

It is important to know that you must ship orders within 7 days or they will be automatically canceled. 

The shipping service will depend upon the item, its weight, and your location. You just download the label from your email or your sales details page, print it out, stick it on your package, and ship it! 

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Most sales on Vestiaire will go directly to Vestiaire’s offices for authentication before being shipped to the buyer. This is true of all international sales and all sales over $1,000.

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How to do Direct Shipping on Vestiaire Collective?

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Most sales on Vestiaire will go directly to Vestiaire’s offices for authentication before being shipped to the buyer. This is true of all international sales and all sales over $1,000.

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Direct shipping, when you ship the item directly to the buyer, is only available for some sales at the buyer’s discretion. Direct shipping is available to national sales within the United States when the sale price is under $1,000, and the buyer has declined Vestiaire’s authentication services and selected direct shipping. 

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You cannot opt-in or opt-out of direct shipping. You simply use the label they provide based on their rules and the buyer’s selections. 

You can learn more about shipping on Vestiaire here.

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How Do Returns Work on Vestiaire Collective?

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The Vestiaire return policy depends on the type of seller that you ordered the item from. Here are the two types of sellers on Vestiaire Collective:

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Individual Sellers: are “fashion lovers with pre-loved items that they’re looking to sell.”

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Professional Sellers: “Registered businesses specializing in pre-loved fashion, that sell coveted pieces on Vestiaire Collective.” This is an application-only program that is relatively tough to qualify for. 

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Items purchased from professional sellers can be returned within 14 days for a full refund. This means that professional sellers must offer returns for any reason.

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Items purchased from individual sellers cannot be returned. 

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Of course, if an item is not as described it can always be returned. However, if a buyer claims that an item is not as described or not authentic, Vestiaire will usually require the buyer to ship the item to Vestiaire for inspection. 

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If Vestiaire finds that the item is not as described, they will offer a full refund to the buyer and note the seller’s account accordingly. They have a zero tolerance policy for non-authentic items.

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If Vestiaire finds that the item is as described, they will keep the item for safe storing and list it for sale on the buyer’s account. If it sells, the buyer will receive all proceeds for the sale (subject to the regular selling fee). If it does not sell within one calendar year, it will be returned to the buyer. Learn more about this very unique policy here. 

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For more on how to manage your Vestiaire Collective store page download the full PDF for FREE

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What is Unique About Vestiaire Collective?

The listing experience is certainly unique on Vestiaire Collective. Read about the unique listing fields and strict selling requirements above. 

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✔ ️ Huge international audience! Vestiaire is the largest online marketplace for luxury and designer in the world! 

✔ Niched to higher-end items: luxury and designer

✔ Listings are submitted to Vestiaire for review and authentication  prior to publishing

✔ Most sales are sent to Vestiaire Collective rather than directly to the buyer 

✔ ️ Listings require manual renewal or they will expire. Stay tuned to your notifications. 

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Bookmark this page for easy reference to help you improve your listings and make more sales! 

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Get this guide straight to your inbox and take with you on the go + Access some exclusive content that inlcudes:

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• Expert tips for all the marketplaces
• Live selling 
• Consigning your items
• Audience & demographics
• Fee comparison                                                                         
• Exclusive tips 
• Fun facts
• Marketplace daily checklists

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Vestiaire Collective Pros & Cons